Campus fest organizing checklist

Implementing AI the right way

But how AI is implemented internally matters just as much.

That starts with AI literacy. Teams need to understand what AI is good at, where its limitations are, and how to balance its use with human creativity and expertise.

It also means putting basic governance in place. Clear guidance on approved tools, data usage, and where human oversight is required helps teams use AI confidently. 

And finally, it means measuring impact in ways that leadership can understand. That might be time saved, reduction in manual tasks, faster reporting cycles, or improvements in attendee experience.

Here's what Neil Brownlee, Head of Business Events, VisitScotland, has to say about AI: 

“AI will increasingly take on ‘mundane but critical’ tasks, freeing us to focus on higher-value work. But to make that meaningful, we must stop talking about AI as a concept and start talking about the specific tools and outcomes it delivers.”